We are asking you to join us in prayer as we seek direction regarding an investment of time, effort, and money into streaming the station.
For as long as I have been working with WITW, people have asked me if there is a way to increase the power of the station in order to listen beyond Valparaiso. FCC licensing for limits by design and our type of license is not one that can be increased.
However, the increase in data delivery and a higher level of comfort with people using phones for web access provide a means to put WITW Everywhere.
We have discussed this investment with a couple of different parties who expressed interest in the financial backing, but those faded. We have made some investment in the internal hardware to provide a feed. What remains are the acquisition/installation of a couple of pieces of equipment to stabilize the feed and paying the necessary licensing to SoundExchang, BMI, ASCAP, and SESAC. All told, this amounts to around $2,000 for year one and around $1,000 for ongoing licensing.
We have been very slow to add sponsorship announcements to the station and, even though there are a number of other non-commercial stations around, we have adhered strictly to not playing anything that resembles a commercial. We will continue that position, but seek clarity on opening up more sponsor announcements, similar to those that run for Rice & Rice and Altitude Church.
Please join us in this prayerful approach to finding what’s next for WITW. Feel free to leave comments below or on our WITW’s Facebook page.