Listening More To Your Customer

Now that you are in the thick of it, be certain what they need your company and that you’re listening to your clients. To some, the notion of consumers making a company — especially a big business — change in any substantial way seems unlikely. Companies often pay lip service but only make changes that are significant to their business based on their vision. Companies are reluctant to change — short of a customer demonstration. From enabling clients to have a say in how their company operates, but a few of the businesses in the world have learned lessons.Angry — not just like that the formula is not changed by them! Instead, Coke needed to reverse their marketing and distribution plan when customers revolted against the business and went against the results of taste tests.

Ever since then, there are loads of examples of smarter businesses, large and small, which makes changes or implementing new ideas based on client feedback or use of the product or service which they could not have predicted.  Using these tools are of what Twitter is currently apart, it is tough to imagine that their usage wasn’t intended by the firm. One Twitter user in 2007 suggested hashtags and started to catch on with customers from then on. It took on Twitter until 2009 to embrace them and start hashtags. RTs also started catching on among Twitter users and to appear in 2007. Beverages and More. If you reside in or have traveled to Arizona California or Washington State, you call it Bevmo ‘re probably familiar with this series that is regional.

In cases like this, the company went as far as changing its name based on which clients called it. This was not a part of this plan since the Bevmo name had been embraced by clients, although once the company was formed in 1994, the business made the name change and rebranded. Matt’s business went through a few transformations because of market demand, where an entire company was made from a SitePoint forum thread, but the most important was the creation of 99Designs. People made the design competition thread among the most popular and Matt and his staff watched and listening. 99Designs was born, and it’s become, by all measures, a firm of its own.

The purpose here is not to create major company changes on a whim based on something a client — or even several clients — says or does. Your vision for your company is essential, and you’re going to end up being all over the place if you don’t adhere to it, while it ought to be fluid. What is important to take from these examples is that the best, most innovative, most forward-thinking businesses have made it a part of the model to continuously monitor and listen to their own communities. When there’s a great deal of chatter about a subject that affects their business they know, and they are not afraid to consider changes based on customer needs.

Whether you’ve got a small firm with one employee or a medium to large business, you have the exact same ability to observe your communities as an enormous corporation. In actuality, you get a big advantage over the majority of the companies: creating a change based on client feedback can be executed a lot faster and is a lot easier. So take advantage of the opportunity. Engage in media implement an active blog and think about starting a forum to your clients. Who knows — your company might be just molded by your clients into something bigger and better than you ever imagined!

Sharing is caring!

Leave a Reply

Your email address will not be published. Required fields are marked *